Privacy Policy

Updated 26 May, 2025

MyBusiness App ("we" or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information when you use our mobile application or visit our website. It applies to all users globally and is written in accordance with leading data protection laws, including the General Data Protection Regulation (GDPR), South Africa's Protection of Personal Information Act (POPIA), and Google Play's User Data policies. We uphold strict data protection principles: we collect data lawfully, only for defined purposes, and we are transparent about how we use it.

Information We Collect

We collect information from you in different ways, depending on whether you are using our mobile app or our website. We do not collect sensitive personal data such as health information, racial or ethnic origin, religious beliefs, or sexual orientation.

On the Mobile App:

Account and Profile Information: When you create an account, we collect your name, email address, password (securely hashed), and other relevant information such as your address or telephone number. This is used to manage your account and provide app functionality.
Payment Details: If you make purchases through the app, your payment data (e.g. card or bank details) is securely passed to our payment processor and not stored on our systems.
Location Data: If you allow location permissions, we may collect precise geolocation data to enable location-based features. This is entirely optional and under your control.
Device and Usage Data: We automatically collect data such as your device type, operating system, app version, unique identifiers, and interaction data. This helps us monitor performance, improve features, and resolve technical issues.

On the Website:

Form Submissions: If you contact us via our website or submit a form, we collect the details you provide (e.g. name, email, and message content) for communication and support purposes.
Cookies and Web Tracking: Our website uses cookies and similar technologies. This includes the Facebook Pixel, which tracks interactions such as page views and button clicks to measure the effectiveness of our advertising. This may include device data, IP address, and hashed identifiers linked to your Facebook account, if logged in.
Website Analytics: We use third-party tools such as Google Analytics to collect anonymised website usage statistics. This helps us analyse how visitors engage with the site, improve user experience, and optimise content.

We collect only what is necessary for our services, and always with transparency and your rights in mind.

How We Use Your Information

Providing Services: To operate, maintain, and enhance our app and website. This includes account management, delivering features, and technical support.
Communications: To contact you with service-related messages. We only send marketing messages if you opt in, and you can unsubscribe at any time.
Analytics and Improvements: To monitor usage patterns and improve performance. We use Google Firebase Analytics in the mobile app and the Facebook Pixel on the website for these purposes.
Security: To detect, prevent, and investigate fraudulent or malicious activity, and to ensure system security and integrity.
Legal Obligations: To comply with applicable laws and regulations, resolve disputes, and enforce our terms and policies.

How We Share Information

We do not sell or rent your personal information. We only share data under these limited circumstances:

Authorised Service Providers: We engage third-party providers (e.g. for analytics, hosting, and payment processing) who process data strictly on our instructions. These providers are subject to strict confidentiality agreements.
Payment Processing: Payment details are securely handled by third-party processors (e.g. Stripe, Paystack) in accordance with international security standards.
Legal Requirements: We may disclose your information where required by law or to protect our legal rights, your safety, or the safety of others.

Where data is transferred internationally (e.g. to service providers outside your country), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent mechanisms under GDPR or other relevant frameworks.

Data Security

We use strong security measures to protect your information, including encryption, secure storage, access controls, and routine security reviews. While no system is completely immune to risk, we are committed to protecting your data to the highest reasonable standard.

Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy, or to comply with our legal obligations. For example, account data is retained while your account is active, and anonymised usage data may be retained for analytical purposes.

Children's Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect data from children. If you believe we have collected personal data from a child, please contact us and we will take appropriate steps to delete it.

Your Rights

Depending on your location, you may have the right to:

Access the personal data we hold about you
Request correction or deletion of your data
Object to or restrict our processing of your data
Request a copy of your data in a portable format
Withdraw consent where processing is based on consent

If you wish to exercise any of these rights, please contact us. We respond to all valid requests within the timeframes required by law.

Changes to This Policy

We may occasionally update this Privacy Policy. When we do, we will revise the "Last updated" date at the top and post the revised policy. We encourage you to check it regularly. Your continued use of our app or website after changes are made constitutes your acceptance of those changes.

Contact Us

If you have any questions, feedback, or wish to make a rights request, please contact our team at support@mybusinessapp.co.za.