Visibility Rules let you reward VIPs with exclusive perks, run laser-focused promotions, and show customers only the services that matter to them – making booking easier and management seamless.

Get ready to take your pet grooming business to the next level! We're thrilled to announce the arrival of a brand-new feature designed to give you even more control and flexibility in managing your services: Visibility Rules! This exciting addition builds directly upon the power of our recently launched Custom Fields feature, which has already empowered you to organise and understand your pet and owner data like never before. Think of "Custom Fields" as the foundation for knowing your customers inside and out. Now, "Visibility Rules" allows you to leverage that knowledge to tailor exactly what services each customer sees, creating a more personalised and engaging experience.

Just as "Custom Fields" provided you with the tools to capture crucial information about your clients and their bookings, "Visibility Rules" takes this a step further by allowing you to strategically present your service catalog. This means you can now define specific criteria, based on the custom fields you've already set up, to determine which services are visible to different segments of your clientele.

Imagine being able to offer exclusive packages to your most loyal customers or showcasing specialised treatments only to pets with specific needs.

This level of control not only enhances the customer experience but also opens up new avenues for targeted promotions and streamlined service management. The ability to tailor the service catalog to individual customer segments ensures that pet owners are presented with options that are most relevant to them, avoiding the feeling of being overwhelmed by a long list of irrelevant choices. This focused approach can lead to a more satisfying booking process and ultimately contribute to increased customer satisfaction.

More Power to You: The Benefits of Visibility Rules

The implementation of "Visibility Rules" brings a multitude of advantages to your pet grooming business, allowing for more strategic and effective operations.

1. Tailored service presentations

Firstly, you gain the power to offer tailored service presentations. By controlling which services are visible to different customers, you can ensure that each pet owner sees a service catalog that is more relevant to their pet's breed, size, specific needs, or their own membership status. This personalised approach avoids overwhelming customers with irrelevant options and makes it significantly easier for them to find the services they are truly interested in. Presenting a curated list of services based on individual customer profiles creates a more intuitive and efficient booking experience, ultimately leading to higher customer satisfaction and potentially increased booking rates.

2. Strategic promotion and marketing campaigns

Secondly, this feature enables strategic promotion and marketing campaigns. You can now target specific customer segments with tailored service offerings and promotions. For instance, you could create a special discount on a winter coat grooming package and make it visible only to owners of long-haired breeds during the colder months. This focused approach ensures that your marketing efforts are directed towards the customers most likely to be interested in the promoted services, leading to more effective campaigns and a better return on investment. Instead of broad, untargeted promotions, you can now fine-tune your offers to resonate with specific groups, maximising the likelihood of conversions and optimising your marketing budget.

3. Enhance customer loyalty through exclusivity

Thirdly, you can now enhance customer loyalty through exclusivity. "Visibility Rules" allows you to create exclusive services or offer special pricing tiers specifically for your most valued customers, such as those in a VIP membership program. This not only rewards their loyalty but also fosters a stronger sense of appreciation and encourages repeat business. By providing exclusive access and special treatment to your loyal customers, you can strengthen your relationships with them and incentivise them to continue choosing your services over competitors. This sense of exclusivity can significantly improve customer retention rates and encourage higher spending as customers feel valued for their continued patronage.

4. Service catalog management

Finally, "Visibility Rules" simplifies service catalog management. You can maintain a single, comprehensive list of all your services within MyPetParlor App, while using the visibility rules to control which services are displayed to different customer groups. This eliminates the need to create and manage multiple service lists for various customer types, streamlining your administrative processes and reducing the risk of errors or inconsistencies. Having one central location to manage all your services and their visibility rules makes your operations more efficient and less prone to mistakes, allowing you to focus on providing excellent grooming services rather than getting bogged down in complex administrative tasks.

See It in Action: Real-World Scenarios

Let's explore some practical scenarios to illustrate how "Visibility Rules" can revolutionise the way you manage your pet grooming business.

Scenario 1: Pamper Your VIPs with Exclusive Perks

Imagine you want to reward your most loyal customers with special treatment and exclusive services. You can easily achieve this by implementing a VIP membership tier, similar to successful programs offered by businesses like Starbucks or Sephora. First, you would use the "Custom Fields" feature to create a "Membership Level" field for your customer profiles, with options like "Basic," "Silver," "Gold," and "VIP." Then, you can create a premium service, perhaps a "Deluxe Spa Day" that includes a deep conditioning treatment, a special paw balm application, and an extended massage. Using "Visibility Rules," you can then configure this "Deluxe Spa Day" service to be visible only to customers whose "Membership Level" custom field is set to "VIP." You could even offer a special discounted price on this exclusive service for your VIP members, further enhancing its appeal. When a VIP customer logs into their MyPetParlor App account via the customer app (available on Android and iOS for your customers), they will see this exclusive service, making them feel valued and appreciated for their loyalty. This not only strengthens your relationship with your VIP clients but also acts as a powerful incentive for other customers to aspire to reach that VIP status, potentially leading to increased engagement and spending.

Consider the following structure for your tiered membership program, showcasing how service visibility rules can be applied:

Scenario 2: Run Exclusive Specials for Loyal Customers

Make your loyal customers feel special by offering them exclusive seasonal services using customer segmentation via custom fields.

• Example: Premium Coat Treatment for Top Tier Members

  1. Create a Custom Field on the customer profile named "Membership Tier" (Type: Dropdown) with options like "Bronze," "Silver," "Gold." Assign tiers based on criteria like spending or visit frequency.

  2. Create a specialised Service called "Premium Coat Treatment" designed to address common cold-weather coat issues.

  3. Set up a Visibility Rule for this service with one conditions:

     • Condition 1 (Custom Field): Show this service ONLY if the customer's "Membership Tier" field is equal to "Gold".

  4. Result: Only customers designated as "Gold" tier members will see this premium service listed. This provides an exclusive offer to your most valued clients, enhancing loyalty while automatically managing the service's appearance and disappearance from the booking options without manual intervention. Other customers won't see this specific high-end offer.

Wrapping Up

The new "Visibility Rules" feature in MyPetParlor App provides a powerful and intuitive way to personalise your service offerings, target specific customer segments with tailored promotions, reward your loyal customers with exclusive perks, and streamline the management of your service catalog. By leveraging the foundation laid by our "Custom Fields" feature, you now have an unparalleled level of control over the customer experience you provide.

We encourage you to log in to your MyPetParlor App account today and explore the possibilities that "Visibility Rules" unlock. Start creating more tailored and engaging experiences for your valued pet owner clients and watch your business thrive! If you do not have an account, try for free with a new account.